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BRC worked with Rock Hall inductees, including Alice Cooper, to create the Say it Loud experience
US company BRC Imagination Arts has created the Say it Loud story booths for the Rock n Roll Hall of Fame in Cleveland, Ohio, as part of the Power of Rock Experience.
Following the Power Rock immersive show, also designed by BRC Imagination Arts, guests enter the Say it Loud zone and are encouraged by Rock Hall inductees, including Alice Cooper, Smokey Robinson and Deep Purple’s Glenn Hughes, to tell their very own rock n’ roll stories.
Guests scan their wristbands on entry into one of the four story booths. They are then greeted by name and can select a Hall of Fame inductee to share their story. When the artist finishes telling their story they invite the guest to choose from a list of questions and share their own rock n roll stories.
Guests then star in a 30-second video about their very own rock n roll stories. The video is instantly emailed to the guest so they can share their Say it Loud experience on social media.
Christian Lachel, vice president and executive creative director at BRC Imagination Arts, says: “We challenged ourselves on this project to capture a video of the guest that would be better than just using a phone. We did that by using studio halo lighting and 4k cameras that allowed us to square crop the video, perfect for sharing on instagram.”
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